Miraldi & MacLeod | NYC Marketing Agency | Creative Innovative Results

10 Essential Online Tools You Should Be Using

Don — Wed, 17 Apr 2013 16:43:48 +0000

It seems every month a business magazine will publish a story of the “top online tools” you should use. Sometimes you see the same companies and apps. This month, Inc. Magazine published “10 Essential Tools You Should Be Using.” There was a few new names and tools in this list. Give it a quick read and maybe you will find a new tool for your “toolbox”.

Read the entire story.

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McDonald’s McProblem: Why Millennials Are Rejecting the Golden Arches

Don — Tue, 02 Apr 2013 15:17:08 +0000

A branding expert explains why the fast-food chain doesn’t make the cut for millennials yet.
Read more.

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Small Businesses Are Slow to the Digital Party

Don — Tue, 19 Mar 2013 15:52:51 +0000

Only 3 percent of their ad dollars flow online from small businesses compared to 16% from big business.

Read the rest of the story.

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Miraldi & MacLeod Do The Harlem Shake! But Is Anyone Watching?

Paul — Tue, 05 Mar 2013 15:51:27 +0000

Just about the time Miraldi & MacLeod was going to shoot our very own Harlem Shake video, it was fortuitous that I came across this article in Business Insider. While advertisers are desperate to do the Harlem Shake, it turns out NO ONE is watching their videos. Over 60 agencies have rushed to make a video, though only one has cracked the Top 200 of most shared videos on the web and that’s Pepsi’s version.

Some other brands include Red Bull, Hot Pockets, The Simpsons and Dr.Pepper.

And if you want to check out the most viewed Harlem Shake Videos, they can be found here.

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101 Companies Rocking Social Media

Paul — Fri, 01 Mar 2013 14:11:11 +0000

It’s been awhile since we’ve posted a list from HubSpot and we thought this was one that most would enjoy: 101 Companies Rocking Social Media.

Smart business owners are clamoring to get into the social media game. And it’s no surprise why: social media use has grown 250% over the past two years! It is evident that companies must be present in–and engage with their audience on–social platforms.

Great case studies from Amazon, Square, GoDaddy and many more.

To help inspire your creative juices, check out HubSpot’s 101 Companies Rocking Social Media.

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The Enduring Power of Radio in the Digital Age or The Reports of My Death Are Greatly Exaggerated

Paul — Fri, 15 Feb 2013 17:33:27 +0000

It was awesome to see this posting in Mashable entitled “The Enduring Power of Radio in the Digital Age.” It immediately made me think of the famous Mark Twain quote “The reports of my death are greatly exaggerated.”

They compiled five of the most intriguing facts about global radio.

-95% of the world population uses radio.
-Most households in developing nations have radio.
-Radio is the ONLY news medium on the rise in Russia since 2008.
-Radio signals are more reliable.
-AM/FM is still more popular than online streaming.

Check out the entire piece on Mashable.

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61% Of Facebook Users Have Taken Breaks Of Several Weeks From It

Don — Thu, 07 Feb 2013 16:16:50 +0000

Facebook may have 1.06 billion monthly active users, but 61% of them have taken time off from the social network in the form of breaks that lasted several weeks, according to the latest study from the Pew Research Center’s Internet & American Life Project.

Continue Reading the Story.

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Six Reasons Starbucks Excels At Social Media Marketing

Paul — Thu, 31 Jan 2013 17:51:12 +0000

In between my first Venti Tazo Black Shaken Iced Tea of the day and the caffeine fueled free refill, I came across “Six Reasons Starbucks Excels At Social Media Marketing.” Pair it with a cool infograhic and I couldn’t be in a better mood.

As shown in this Infographic, Starbucks is on top of nearly every major brand in social media. And the six reasons the article lists:

They have heavy influencers.
They encourage sharing.
They customize a unique experience.
Their causes are timely and consistent.
They cross-promote.
They make it count.

Starbucks is one of many businesses we can learn from! Check out the entire article on Business2Community.com

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5 Reasons to Schedule More Business Lunches

Don — Wed, 23 Jan 2013 19:17:27 +0000

Have an important meeting? Here are five reasons to do it over lunch, and some tips to make the most of it.

Continue reading 5 Reasons to Schedule More Business Lunches

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‘Generation Y’ Leads the Way on Smartphones

Don — Thu, 17 Jan 2013 14:54:34 +0000

That is all your hear and read about, how smartphones are begin to dominant the marketplace. The reason why you hear all this chatter, because it is true. Most “big box” retailers are now matching prices if you show them a competitors price on your smartphone. (we used this technique yesterday at a big box store). If you are not even testing the waters of mobile commerce and mobile marketing, you are going to watch your competitor’s zoom past you.

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